Advertising in Communication & Media Research

Advertising Research TWG

ECREA Symposium 14th-15th of June 2012 | University of Tuebingen – Germany

Programme online

Advertising has been appreciated as a growing demesne within the field of communication and media research. Obviously, the assumption that advertising is one of the driving forces within western media systems can be called a mainstream topic within communication studies. Yet, research concerning this mainstream topic is still lacking orderly continuity as well as a systematic approach within the field of communication and media research. From this vantage point the symposium addresses research areas, ranging from advertising communicators, media, messages, to audiences, and effects. What are the challenges of advertising and its research in the 21st century? What might be the USP of communication and media scholars’ advertising research? Which kind of origins mark communication and media scholars’ point of departure? What are key differences and similarities related to advertising research in Europe?
The first symposium of the Advertising Research Temporary Working Group of ECREA welcomes contributions that address these questions from a variety of research perspectives. Object of this inaugural symposium is a synoptic view of the current status of advertising research in communication and media research on an international level.

Conference

Registration and Reception
13th of June 2012
Conference Days:
14th -15th of June 2012